01. Brand strategy
A clear understanding of your business, organisation, project, or campaign is essential for success. I provide the research, process and perspective to help clarify, define and describe your brand: who you are, what your purpose is, what you do, who you’re here for, what makes you different and how you want to be perceived.
• Research and audits
• Brand strategy
• Brand positioning
• Naming
02. Brand identity
Once your brand is defined, I’ll help you clearly and succinctly articulate it. Creating a strong, compelling and consistent message that resonates with your audience.
Then, I’ll create a distinctive visual identity that projects your brand strategy. Creating an overarching look from logo and colour palette through to typography and imagery. Helping you to raise your profile, unify your materials, stand out from the crowd, communicate your message and bring you closer to your goals.
• Verbal identity
• Key messages
• Visual identity
• Brand guidelines and toolkits
03. Web design
I offer a complete service from strategy, content and site planning, through to the design and build of a bespoke website tailored to your specific requirements. Additionally, your site will use sustainable web design practices, and green hosting, to minimise its carbon footprint.
• Site and content planning
• Web design
• Development
• Low carbon design
04. Graphic design
I design effective marketing and communication materials. With expertise in eco-friendly printing practices, paper stocks, and design principles, I ensure that your materials are engaging and environmentally responsible.
• Adverts
• Annual reports
• Banners
• Books
• Brochures
• Displays
• Exhibitions
• Impact reports
• Infographics
• Leaflets
• Newsletters
• Posters
• Presentations
• Reports
• Social media graphics
• Stationery
